I oversee the creative direction and technical execution of the lightshows for the Pacific Wheel. Standing as the world’s only solar powered Ferris wheel, this 90 foot digital canvas serves as a primary landmark for the Los Angeles coastline. My role involves translating complex brand narratives into high visibility light performances. Previous collaborations on the wheel include global campaigns for artists and brands such as Drake, The Weeknd, Nike, Mattel, and Blink 182. By blending narrative timing with technical precision, I transform the Pier’s most iconic structure into a dynamic cultural beacon.