I collaborated with the creative team at Atlético Dallas on the launch of the Chicharito signature collection, a merchandise release rooted in local street culture and soccer tradition. I contributed to the design development of the apparel line and led the campaign photography on location at Chilango Tacos. Utilizing a hybrid digital and film workflow, I produced editorial imagery that captured the raw texture and energy of the setting, helping position the club's lifestyle identity through a grounded, fashion-forward lens.