I collaborated with Treis Hill on the release of the limited-edition '47 Brand capsule, an exclusive merchandise drop celebrating iconic Southern California sports heritage on the Santa Monica Pier. I acted as the art director for the product and lifestyle photography workflows, while also conceptualizing, writing, and directing a raw, street-style commercial spot on the Venice Beach basketball courts for the Lakers collection. Additionally, I managed the end-to-end e-commerce integration for the digital storefront, handling the backend technical infrastructure to successfully launch the multi-phase rollout across the Dodgers, Lakers, Clippers, and Warriors collections.